Grote Industries Canada Brand
Grote Industries is a leader in Lighting and Electrical Connection & Accessory products for the heavy duty and traditional automotive markets. As agency of record for nearly a decade, the brand look and feel has been developed to successfully promote and support Grote across a wide range of B2B, corporate and internally-facing applications, as well as consumer-facing retail deliverables.
The updated brand look and feel has been applied to hundreds of deliverables including sales collateral, product catalogs, sell sheets, product packaging, exhibit and trade show displays, logo design, advertisements, product brochures, POP displays, and event collateral.
Consistent use of key brand elements ensures cohesion across a wide range of B2B, corporate and internally-facing applications as well as consumer-facing retail deliverables.
While B2B communications make up the majority of Grote brand deliverables, a series of lighting brochures were developed to target the consumer / end-user. Taking a “buyer-up” approach, each brochure was developed with a unique look and feel that utilizes strategic messaging and visual language to target specific audiences and expand awareness of the strengths and attributes of the Grote Trilliant LED Lighting product suite.
This emotive approach moves beyond commodity and promotes corporate and product attributes such as lifestyle, quality, science & technology, product testing, impeccable customer service & responsiveness, customization and corporate values & heritage.